The head of digital marketing at Asda is among the speakers at an event to be hosted by Code Computerlove later this week.

Aimed at C-Suite level business leaders, the free event on Thursday morning is run in partnership with the Institute of Directors and entitled ‘Leading Your Business Through Digital Transformation’.

Alongside the talk from Asda’s Nick Bamber, the session will include first-hand reports from Gareth James, the CEO of Intilery (previously CIO of The Hut Group and chief architect at and Ed Relf, CEO of Laundrapp, on some of the triumphs and pitfalls when leading a business through a digital transformation.

Manchester agency Code will then explain how to de-risk the process with seven simple steps.

The presentations will be followed by a panel discussion with business owners and senior level directors from the region and UK.

Find out more about the breakfast event here.