Manchester agency Citypress has appointed a new director of social media.
Ruth Clifford joins from Golin London, where she was a digital director, leading social media programmes for brands including Toblerone, Unilever, Johnnie Walker and Great Western Railway.
With more than seven years’ experience, she will be responsible for expanding the agency’s specialist social media team, which includes designers, photographers, copywriters and analysts.
Charles Tattersall, chief executive of Citypress, said: “Ruth’s appointment is another significant investment in our social capabilities. Her experience of leading ground-breaking campaigns for some of the world’s biggest brands means we’re better equipped than ever before to support clients as an integrated partner, helping them create high-quality, engaging content that has real impact against business objectives.”
Clifford added: “Social media is first and foremost about great content and that’s what attracted me to Citypress: we’re already creating industry-leading, cross-channel content for some of the best brands in the world.”