PRWD has been brought in by Wilko as part of its digital transformation plan.

The Manchester agency won a competitive 5-way pitch for the two year contract.

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“I am proud to say that Wilko represents one of our most significant retail partnerships,” said Paul Rouke, Director at PRWD.

“Having Wilko appoint us at the very early stage of their digital transformation programme is testament to our long term industry experience and strategic approach.”

PRWD will be working with the brand on its current website to improve conversion rates, drive online revenue and provide a “best in class customer centric experience.”