Taylors of Harrogate has revealed an all-London agency shortlist in its creative account review.
WCRS, Lucky Generals and Wieden & Kennedy will all battle it out before a final appointment is announced on May 27th.
Incumbent agency, BMB, decided not to repitch for the business.
The pitch process began in March and is being handled by ISBA. The review includes all of Taylors of Harrogate’s brands, including Yorkshire Tea.
Last summer, the company launched a £5m Yorkshire Tea campaign starring 125 employees and former England cricket captain Michael Vaughan that took viewers to “brewtopia, Xana-brew, Hanging Gardens of Put Kettle On… this is proper, this is Yorkshire”.