Manchester City has announced a partnership with Chinese smart TV startup Whaley.
The company, which has been backed by Tencent and Alibaba, join the club’s growing list of Chinese partners ahead of games in Beijing and Shenzhen this July.
The partnership will involve the club producing exclusive 4k content to showcase Whaley’s technology.
The brand will also appear on the back of City’s playing kits for its pre-season games against Manchester United and Borussia Dortmund in China in July.
Ferran Soriano, CEO of City Football Group, said: “We are very pleased to add Whaley to our family of Chinese partners, reflecting our growing commitment to and presence in that market.
“Whaley is a great entertainment brand, committed to creating immersive experiences for Chinese families and millennials and we are confident that we can extend those experiences to City fans across China.”
Huaiya Li, CEO of Whaley, added: “We are extremely excited by Manchester City’s plans to develop their presence in China and believe we can create some fantastic content for our consumers through our cutting edge technology.”