Black&Ginger has worked alongside Liverpool-based food manufacturer, Lockwoods, to create a new consumer-facing brand, Maddock’s.
“Lockwoods’ meat has been gracing tables across the north west for more than half a century, so we were delighted to have the chance to work with such an established business and help them reach the next generation of customers via their new Maddock’s brand,” said Alex Frech director of Black&Ginger.
“We worked intensively with the company to tease out their USPs. It was clear that family and heritage are the cornerstones of the business and we’ve reflected this in the branding we’ve created. We’re excited to see how the business grows and how we can help take it even further.”