Epiphany has been appointed by Anglian Home Improvements to handle its organic search.
The Jaywing-owned search specialists will be responsible for driving traffic and enquiries from organic search as well as improving site performance and conversions.
The agency, which employs 170 in London and Leeds, is aiming to provide Anglian with “market leading visibility” online.
Matt Carey, Anglian’s head of digital marketing, said: “It was important for us that we chose an agency we could have a long-term relationship with and Epiphany fitted the bill for us in that respect.
“The breadth of digital knowledge that the team has and their experience in the home improvements sector means that Epiphany can effectively align our online activity with the offline.”
Epiphany’s MD, Tom Salmon, said: “This is a sector that we know well and we see huge potential in organic search for home improvement brands that share Anglian Home Improvements’ focus on providing customers with great experiences.”