Leeds-based Epiphany has been handed an organic search brief by icelolly.com.

The agency, now part of Jaywing, has been has been appointed to improve and optimise icelolly.com’s organic search performance, assist the in-house team with its content strategy and link-building efforts, as well as increase the company’s brand awareness.


Tom Salmon

icelolly.com, also based in Leeds, compares the best deals from a range of leading holiday providers.

Ross Matthews, chief marketing officer at icelolly.com, said: “What set Epiphany apart was its creative-led and user-focused SEO approach; this really appealed to us as a customer-motivated company.

“We operate in a competitive market, so it’s imperative to get our brand seen online during key periods throughout the year, and it’s important that our online marketing activity accurately reflects our brand.”

Epiphany has also been appointed recently by TyresOnTheDrive and PrettyLittleThing.

Epiphany managing director Tom Salmon added: “We’re delighted to be working with icelolly.com and are particularly excited by the opportunity to help them get the most from all of their media investments through digital.”