It’s been launched to improve the lives of people in the city, both in terms of physical and mental health. It’s provided by Manchester Mental Health and Social Care Trust and commissioned by Manchester City Council.
Sunny Thinking created the brand identity from its name, to logo design, tone of voice and visual style. It will also be responsible for rolling out the identity across online, video and print marketing.
“This is the type of project we really love getting stuck into because wellbeing is at the heart of Sunny Thinking, so we were delighted to be approached to create the new brand for buzz,” explained Jonathan Reed, managing director of Sunny Thinking.
Bridget Hughes, general manager of Health & Wellbeing at MMHSCT added that since its launch “the feedback to our new brand has been incredibly positive.”