Ocean Outdoor has doubled the size of its large format digital out of home (DOOH) network, to 14 screens.

It says “The Grid” can now reach 15m people across 7 of the biggest British cities, including Manchester and Newcastle.

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“The Grid delivers something unique to both cities and consumers; large format full motion DOOH that allows 100% flexibility for advertisers to target both niche and mass audiences in key central environments,” said Ocean Group marketing director Richard Malton.

“Technology continues to change the way people feel, think and interact with each other. The Grid is the real time gateway to mobile consumers because it integrates the latest in digital technology with unique out of home locations to deliver a lasting and evidently emotional connection between brands and people.”

Malton added that the system was the country’s “only full motion city centre network.”