The Newcastle Chronicle has relaunched with a “brighter, more positive tone”, becoming the latest Trinity Mirror regional to undergo a revamp.
It aims to take its “lively digital personality into print” – ChronicleLive is now the fourth biggest regional news site in the UK.
New features include Chron Life, a new daily section of the best lifestyle content, including What’s On, nightlife, TV and puzzles.
Editor-in-chief Darren Thwaites said: “Newcastle has undergone a remarkable and triumphant transformation in recent decades and we’ve redesigned the Chronicle to reflect this.
“The new-look paper will tell readers all they need to know to get the best out of life in the North East, as well as fighting their corner, and celebrating the community’s achievements.
“Readers and advertisers can expect the refresh to bring the brand’s most popular content together in a modern, bright and entertaining format.”
Marketing activity will include a heavyweight radio schedule and sampling across high footfall city locations. The Chronicle’s newspaper sales team will also be launching a new half-price home delivery offer.