Mason Williams has been appointed by watch brand, Festina, to raise the profile of its new line of products.

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The Manchester agency will be working closely with the firm and its ambassador, the actor Gerard Butler, on a consumer campaign. This will be through traditional and digital media, including a social media campaign, featuring Butler-fronted videos.

“Gerard has been very generous with his time and has produced a behind the scenes movie for us,”  said account director Victoria Barker.  

“He is a genuine ambassador and has been great to work with.  His behind the scenes ‘day in the life’ shares his “time” with like-minded stylish guys who will enjoy this watch brand.”

The promotion is aimed at “effortlessly stylish UK consumers.”