Teeth whitening brand BlanX has appointed Label PR to manage its UK press and publicity with the aim of driving footfall to stockists which include Boots, Superdrug and all major supermarkets.

Teeth whitening brand Blanx

Teeth whitening brand BlanX

The Manchester agency will also handle the brand’s celebrity seeding, product launches and creative engagement projects, with immediate effect.

The appointment marks Label PR’s first signing since its acquisition by digital marketing specialist, The Attercopia Group, in January.

Almina Kadic-Wilson, PR and creative director at Label PR, said: “We’re looking forward to creating conversation about BlanX with influencers and ensuring key messages on products and benefits are communicated through the strategic approach the brand found so refreshing throughout the pitch process.”

BlanX joins a beauty client roster that includes Fragrance Direct, Mark Hill Hair (Boots UK) and Transform.