Leeds-based Jaywing PR has been appointed by tastecard, the UK’s largest dining club, after a four-way competitive pitch.

The agency has also been appointed to handle PR and brand activity for tastecard’s sister brand, Gourmet Society.

tastecard claims more than 6,600 restaurants nationwide and over three million members, partnering with major restaurant chains including Zizzi, La Tasca, ASK Italian, PizzaExpress and Prezzo.

tastecard has 3m members

tastecard has 3m members

Jaywing PR will be responsible for further establishing tastecard and Gourmet Society’s credentials in the dining out sector and raising brand awareness amongst target customers, through a programme of creative PR campaigns.

Matt Turner, CEO at tastecard and Gourmet Society, said: “This is a huge year for us – it’s our 10th year of trading – and we needed an agency that understands how to get our brand exposed to our target audience, in a creative and compelling way. The team at Jaywing PR really stood out for us during the pitch process. Their grasp of our aims and long-term objectives, combined with their experience and highly creative approach, made them the perfect partner to help us drive our brands forwards.”

Caroline Eardley, Jaywing PR’s client services director, added: “This is a great win for us which really plays to the team’s strengths in consumer PR. tastecard and Gourmet Society offer fantastic value to their customers, and we’re looking forward to driving further awareness of their brands through some really fun and engaging campaign activity.”