iProspect Manchester has made a senior appointment as it looks to expand its conversion optimisation capabilities.
Matt Lacey has joined the business from PRWD as head of conversion optimisation and will join the analytics & conversion department.
iProspect Manchester works with a diverse range of clients across broad cross section of industries, including finance, retail and travel.
Lacey said: “Conversion optimisation is increasingly recognised as a vital part of any digital strategy and it’s great to be part of a company that is capable of pushing the industry forward.”
Tom Cull, MD of iProspect Manchester, added: “We’ve been helping our clients improve their website conversion and yield for a number of years now, and it’s only fitting to bring in experts such as Matt from the market as we scale our teams.”