Voyages-SNCF, the online channel for the French railway system, has brought in Havas PR to raise its profile in the UK.
The corporate PR brief will be led by board director, Nigel Hughes:
“We are really pleased to take on the challenge of this brief ahead of Euro 2016.”
Voyages-SNCF, a subsidiary of SNCF, is seeking to establish itself as the European leader in “smart tourism” and position itself as one of the leading travel companies in the UK. To do this, Havas will be promoting its digital innovations.