Google Shopping specialists Dream Agility have agreed a deal with leading garden retailer Quality Garden Supplies to help power the Staffordshire business’s growth during 2016.

Quality Garden Supplies will use the Ramsbottom-based company’s unique software platform to secure higher conversions and lower spends on its Google Shopping campaigns.

Dream Agility chief executive Elizabeth Clark

Dream Agility chief executive Elizabeth Clark

The retailer offers a huge range of garden supplies to both public and trade customers.

Quality Garden Supplies managing director Ben Jackson said: “Dream Agility’s platform was a completely different proposition to agencies coming in and saying they can manage campaigns purely through Excel – the level of data Dream Agility can produce just doesn’t compare.

“We’ve not seen anyone who can dynamically optimise a feed, rather than simply mapping one, in a similar way to Dream Agility.

“We’re looking forward to strengthening our partnership and working with them closely over the coming months.”

Elizabeth Clark, chief executive at Dream Agility, said: “Earlier this year our research found British garden retailers are missing out on huge sums of extra revenue through ineffective online advertising, so it’s great to be working with a company who can see the opportunity in front of them.

“So many garden retailers are failing to understand – and maximise – their online advertising, but we’ll be making sure Quality Garden Supplies don’t fall into that trap.”