Down at the Social has been appointed to lead PR and social activity for Manchester’s The Printworks after a four-way pitch.

The MediaCityUK agency will plan, create and implement content across all channels for the business, the first time the venue has integrated PR and social activity.

The Printworks in Manchester

The Printworks in Manchester

Centre director Fred Booth said: “The track record Down at the Social has in terms of immersing itself in the Manchester scene and getting measurable results, spoke for itself.

“They won the business based on the levels of coverage I’ve seen them achieve for their current clients, as well as the teams creativity and enthusiasm.”

Formed in 2010, Down at the Social has also worked with the likes of the British Mountaineering Council and restaurant brand Vapiano.

Managing director Daisy Whitehouse said: “Having worked with Fred previously, I’ve always been keen to get The Printworks on board as a client. They have a fantastic calendar of events, top tenants and proven creativity within their team.

“With this there’s so much scope for both PR and social that our team can’t wait to get started and show what we can do for them!”