The Mob Film Co has announced a move into the Middle East and North Africa (MENA), with the opening of a new office in the United Arab Emirates.

It will be headed up by general manager and senior producer, Dave Birchall. Birchall has been based out of the company’s Manchester office since 2009, working across its commercials and sports departments.

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“We spoke about our next challenge for some time, and this really made sense to us,” he explained.

“The region is so fresh and exciting: A melting pot of so many cultures, philosophies and beliefs all in the same place, all with sky-high ambitions. There’s a genuine buzz in the industry here, it’s intoxicating. We want to bring clients from the UK here, too. The crews are in place, costs are more than competitive and the locations and weather are obviously a huge plus for clients”.

A move into the MENA region has been in the pipeline for some time, according to global executive producer, John Brocklehurst, and last year the company produced an ad for UAE  firm, Healthpoint, which was shot in Manchester and Abu Dhabi.

“There’s too many companies who claim to be in the region whilst sitting in a production office in London, Sydney, wherever,” he stated.

Mob don’t believe in doing things half-heartedly – we want to be on our clients’ doorstep, to be part of the UAE and all that it offers – immersed in the day-to-day. It’s the only way to understand a market and your client’s needs”.

Its office will be based in the twofour54 media zone in Abu Dhabi.