PR and social media specialist Wolfstar has been appointed by Portmeirion Group to deliver an integrated communications campaign for the 200th anniversary of its Spode Blue Italian design.

A Spode Blue Italian design tea set

A Spode Blue Italian design tea set

The Leeds agency has been briefed to increase brand awareness and raise the profile of Spode and Blue Italian’s rich history and engage with new and existing audiences.

The 12-month campaign will include social media, media relations, blogger outreach and a host of creative initiatives.

Marie Lees, director at Wolfstar, said: “With a rich history spanning 200 years, Spode Blue Italian’s story is the perfect hook for reinvigorating the brand and engaging with customers.

“We have a wealth of experience in the lifestyle sector and our social media expertise is second to none. It’s a very exciting campaign to be working on.”