Smoking Gun PR has been appointed by England Squash to launch a campaign to get more young people playing the sport.

The Manchester agency will work as an extension of England Squash’s in-house communications team in promoting ‘Squash 101’.

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It will focus on driving media coverage to raise awareness of events and drive footfall, as well as targeting the trade sector.

Managing director Rick Guttridge said: “Over the past six years we have carved out a real niche for creating stand-out consumer campaigns for sports brands as diverse as red Bull, Mountain Hardwear and BURRDA.

“Working with another great name in England Squash allows us the opportunity to not only be creative with ideas, but also utilise the team’s wealth of knowledge within the health and lifestyle sector.”

Darren Bernstein of England Squash said: “Smoking Gun PR’s outstanding industry experience, alongside its creative approach to our brief really stood out to us.”