Smoking Gun PR has been appointed to handle communications for The Real Housewives of Cheshire’s new cast members, Seema Malhotra and Stacey Forsey.
Seema Malhotra is the founder and design director of fashion brand Forever Unique. She launched her fashion empire alongside husband Sandeep in 2008, and the luxury label has since been worn by celebrities including Miley Cyrus and Kimberly Wyatt.
Hands-on mum Stacey Forsey is married to David Forsey, chief executive of Sports Direct. The show will also reveal Stacey’s fashion flair in her role as a consultant for designer fashion retailer Flannels.
The public will be introduced to the show’s newbies when the third series airs on ITVBe in April. Smoking Gun PR will handle all aspects of communications, including media relations, crisis communications, personal brand development, and digital and social media management. The agency already handles the PR for Forever Unique.
Managing director of Smoking Gun PR, Rick Guttridge, said: “We’re excited to be welcoming Seema and Stacey as the new additions to our lifestyle PR division.
“Each has a very different personality and will bring a new dimension to the current cast as part of the show’s evolution.
We’re well versed in working with celebrity names and our expert team includes ex-national show business journalists and publicists who have themselves lived a showiness life and appeared on reality TV shows. This unparalleled experience means we are perfectly placed to manage the accounts and look forward to the journey ahead.”