Shine North has produced a TV ad for soft drink Perfectly Clear.

The sugar-free flavoured spring water is made and distributed by Sunderland-based CBL Drinks Ltd and has positioned itself as a category frontrunner over the last year.

The ad kicked off a six-figure marketing campaign and was filmed earlier this year.

It promotes the product’s ‘Zero Sugar: Genius Taste’.

Alex Connock, managing director at Shine North, said: “We had a fantastic time deriving the Perfectly Clear ‘scientist’ concept and turning that into the video which has launched the campaign.

“The initial feedback has been great, so we’re excited to see what happens with the brand over the coming months.”

Maurice Newton, sales and marketing director at CBL Drinks, said: “With the brand growing from strength-to-strength and at a time when sugar content in drinks is a national concern, it is the perfect time to elevate the brand and highlight its sugar-free benefits.