Refinery and The Gate Films have teamed up for a brand repositioning campaign for Hillarys.

The UK market leader in blinds, curtains, shutters and awnings has extended its in-home service to include floorcoverings.

The campaign rolls out this month across all media

The campaign rolls out this month across all media

The new campaign, based around the strapline “You’ll love what we do”, rolls out this month across all media, including TV, press, direct mail, digital and social and is being launched at the 2016 Ideal Home Show.

Philip Armitage, director at Manchester-based Refinery, said: “The campaign aims to demonstrate the beautiful results that can be achieved throughout the home with Hillarys’ products, but it also promises that customers will be delighted with the way that Hillarys do business, via their network of local advisors.”

The TV ads were produced in conjunction with The Gate Films and feature “product moments” where homeowners enjoy the transformation that Hillarys have achieved in their homes, and has a music track by American singer-songwriter Toby Lightman.

Hillarys are also sponsoring the Lorraine show on ITV; idents for the show have also been created by Refinery and The Gate.