Radio City has been named as the official radio partner for the Echo Arena in Liverpool.

The deal means that the Bauer station and its sister operations, Radio City 2, 3 and Radio City Talk, will work on a series of joint marketing and advertising campaigns with the venue.

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“Radio City is Liverpool’s most vibrant and dynamic station which is going through some really exciting developments.  It is at the heart of music in the city,” stated Tim Banfield, commercial director of Echo Arena Liverpool.

“It is therefore a perfect fit for Echo Arena Liverpool and, having worked with the team on events, we look forward to working with them on this partnership.”

The radio station will be hosting its Radio City Christmas Live event at the Arena in December.

“We’re looking forward to making sure that our listeners get the chance to experience the best live events right here in Liverpool, as we give away tickets to the best concerts and events in the city, offering the chance to see the very biggest names in the world of music and entertainment,” added Vicki Allison, station director at Radio City.