Mason Williams has set up a new division, which will concentrate on the mother, baby and parenting sector.

It will be headed up by senior consultant, Victoria Barker and senior director, Joanne Greer and operate out of its Manchester office.

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“We have ten mums currently working at Mason Williams and have been involved in the mother, baby and parenting sector since our conception (sorry for the pun) working for brands like Cheestrings, Hasbro, TOMY and Sun Valley, but we haven’t put the two together to form a stand-alone specialisation,” explained founder and manager director Rita Rowe.

“We are putting all of our thirty year experiences in working with brands and consumers along with our home-honed team to offer a very strong support for any products or groups who want to target this audience.”

The team has recently been appointed by baby mattress firm, SleepCurve; and worked on an ambassadorship programme between Coleen Rooney and preschool development specialists Lamaze and pure fruit kids’ snacking bar Fruit Heroes.