Jet2holidays worked with Leeds-based Home Agency on a new TV advert at Easter.

The 40-second advert is targeted at families and aims to drive awareness and bookings of its holiday packages.

It’s part of Jet2holidays’ biggest ever ad campaign, which launched at Christmas. Jess Glynne’s chart-topping hit ‘Hold My Hand’ provides the soundtrack.

Watch the Easter ad here:

The advert premiered on Good Friday and will run across prime time TV spots including Ant & Dec’s Saturday Night Takeaway, Celebrity Chase and Big Star Little Star.

It also launched across Northern cinemas over the bank holiday weekend, ahead of family blockbusters including Kung Fu Panda 3 and Zootopia.

Gavin Forth, head of marketing for Jet2holidays, said: “We know that nine out of 10 people who holiday with us will book with us again, because of the fantastic and family friendly experience they have had. This new advert really captures that experience in order to inspire even more people to consider us for their next break.”