Bradford agency Game PR has celebrated its one-year-anniversary by announcing a new client win, Sheffield-based Little Lulu’s Baby Shoes.

Game PR, which was set up by Victoria Filtness in February 2015, will work with Little Lulu’s to raise brand awareness amongst key fashion and parenting press.

Little Lulu’s Baby Shoes is the brainchild of mum-of-one Catriona Alfaham, who saw a gap in the market for beautiful baby shoes that are fashionably designed and made in Italian leather.

The duo met at MADE Entrepreneur festival at Sheffield City Hall last October.

They have been working to gift celebrity mums with a pair of Little Lulu’s, including Katherine Jenkins, TV presenter Giovanna Fletcher, and TOWIE mums Sam and Billie Faiers.

Filtness said: “People have told me the first year of business is the hardest, but the first year of Game PR has been an absolutely brilliant experience.

“We’re working with some fantastic clients in a range of exciting sectors and the results we’re generating speak for themselves.

“Working with Catriona and Little Lulu’s Baby Shoes is fantastic – we love to work with start-ups who are ambitious to take their business to the next level with the help of some tailored and strategic PR and social media support.”