driven has been hired by GO Outdoors as its strategic and creative agency following a competitive pitch.

The retailer is already the UK’s largest seller of outdoor goods and is looking to grow its business further through the appointment.

Read more

driven wins competitive pitch for Encore and Applaws

driven’s work on the £5m account will focus on the development of above and below the line activity centred around a new comms idea.

Carly Czuba, marketing director of GO Outdoors, said: “We felt that driven got to the heart of what GO is really about and brought this to life in a very refreshing way. They will now be a key partner for us moving forwards as we look to grow the business and drive things forward together.

Graham Drury, partner at Wilmslow-based driven, added: “We’re thrilled to be able to create ideas that sell for GO. It’s a very interesting time for retailers, especially those willing to make a virtue out of who they really are.”

The agency will start work immediately with a new campaign expected to be unveiled soon.