PR and marketing agency RMS PR has boosted its senior team with the appointment of Dave Beresford as account director.

A former journalist, Beresford has joined the Altrincham-based agency from Marketecture.

Dave Beresford

Dave Beresford

He will provide strategic marketing and PR advice to a varied portfolio of clients that includes leading manufacturing, property development and financial services companies.

Having started his career in the script department of TV series Hollyoaks, Dave moved into business journalism before transitioning into media relations and marketing.

Agency boss Ruth Shearn said: “Dave is a great all-rounder. Increasingly, clients want advisers who understand the whole marketing landscape and who they can trust to advise them on the most suitable activity to meet their commercial goals.

“Dave stood out during the hugely competitive recruitment process as someone who had an intimate knowledge of the media combined with a solid commercial understanding. Crucially, he also fits well with our trademark culture.

“He is extremely talented with entrepreneurial flare and will be a huge asset to us and our clients.”