Morrisons is to supply fresh and frozen food products to Amazon customers in the UK under a new deal agreed with the US online giant.

The Bradford-based retailer will supply products for the Amazon Prime Now and Amazon Pantry services.

Amazon launched a packaged groceries offer for Amazon Prime members, who pay an annual fee of £79, in November.

The new deal extends that offer to include fresh food.

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“The combination of our fresh food expertise with Amazon’s online and logistics capabilities is compelling,” said Morrisons chief executive David Potts.

“This is a low risk and capital light wholesale supply arrangement that demonstrates the opportunity we have to become a broader business. We look forward to working with Amazon to develop and grow this partnership over the coming months.”

The tie-up with Morrisons gives Amazon a much firmer foothold in the online grocery shopping space.

Morrisons was relatively late to online delivery and only has 3% of the market, so has less to lose from Amazon’s growth in the market than, for instance, Tesco or Asda.

Morrisons has a 25-year agreement in place with Ocado to run its delivery service, and said it will be expanding the geographical coverage of by taking space in Ocado’s distribution centre in London.