Vajinder Singh has left Google to join the paid search team at Manchester agency Digital Next.

His previous role at Google involved helping support agencies that had acquired Google accounts, as well as help them to pitch for new business.

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He now joins the eight-strong paid search team at Digital Next.

“I’m excited to bring my experience and knowledge to a team that are already doing great things. Our goal is clear, we want to become the go to paid search department in the North West in 2016,” he said.

Digital Next’s paid search manager Sherline Kumanan, who previously worked with Singh at Google, added: “This is a great opportunity for Vajinder to work with a growing team that is really focussed on results. We’re confident he will bring positive and measurable results to our clients and help to take us to the next level.”