One of the key areas, according to the Leeds-based agency, is the search function and a database to help find products. The mobile site has been specifically designed to deal with “complex multi-user journeys”.
“We worked very hard to tailor the search function to our customers’ needs and make it easier and faster for them to find what they want. Usability is key – if your customers can’t use your site, they won’t return,” said Mark Bernard, chief customer experience officer for Polyco.
The current release is seen as the first stage of development, with more functionality, including transactions being scheduled over the next year.
“The phenomenal effort during the planning stages, coupled with a brand new creative approach has really paid off. The result is a dynamic, customer-led website that delivers both on style and functionality,” added Jonathan Price, Brass Agency digital solutions director.