Manchester clothing label Celuu has launched a new online store.
The label offers fashion in sizes 12 to 22 and is stocked at John Lewis.
Celuu has developed a robust “Fit Philosophy”, with sizes consistent between different designs.
Abid Ahmed of Celuu explained: “Our research showed that many women are wary about buying clothes online for fear that they won’t fit.
“Our ‘Fit Philosophy’ solves this problem. There will be no more disappointing walks to the Post Office to return items that don’t fit properly.”