Team Sky, the professional cycling team that has spawned Tour de France winners Bradley Wiggins and Chris Froome, has appointed iProspect as its first digital agency.
The account was awarded to the Dentsu Aegis-owned agency – which has offices in Manchester, Leeds and Newcastle – without a pitch.
Team Sky, which is based at the National Cycling Centre in Manchester, is looking to develop its global sports brand around key events in the cycling calendar.
Fran Millar, the director of business operations at Team Sky, said: “[iProspect’s] expertise will help us tell the Team Sky story like never before, opening up the team and our riders to new audiences. There are so many exciting Team Sky stories to tell our fans and we can’t wait to get started.”