Marketing communications agency Barrett Dixon Bell (BDB) has announced the appointment of Matt Smith as managing director.

The Altrincham-based firm says he will bring a “sharp focus” on client service and campaign delivery to cement the company’s reputation as one of the UK’s leading b2b agencies.

Formerly the firm’s finance and operations director, he has a background in professional and financial services, specialising in the media, technical and communications sectors. He originally trained as a chartered accountant.

He said: “BDB has an unrivalled reputation in global b2b marketing and stands out as having a 100 per cent business to business focus.

“Unlike other agencies, where b2b can sometimes be a bolt-on, BDB’s has been a consistent and successful core focus for its 25 years in existence.

“We have deep-rooted sector expertise across food ingredients, construction, energy, chemicals and personal care, life sciences, health and packaging and have more than 25 years’ experience in planning, directing and implementing major award-winning campaigns.

“A major part of my role is to attract and retain the highest talent to ensure the continued quality of our marketing consultancy, client service and incisive campaign delivery.”

Commenting on his appointment, BDB chairman Susanne Dixon said: “Matt’s appointment will ensure we continue to lead the way in b2b marketing expertise to offer our clients the performance they require across their speciality markets.”