Morrisons has expanded the trial of its new logo across a number of its Local branches across the region.

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Is this Morrisons’ new logo?

The “friendlier” lower case typeface, reference to its heritage and “tree” motif was launched in September last year at its Merrion Centre in Leeds.

At the time, a supermarket spokeswoman said that they were “constantly listening to customers to ensure that we reflect both their changing needs and what makes Morrisons better and different.”

Today, they wouldn’t comment any further, except to say that they “trialled many different things in store all the time and this is just one of them.”