Paul Kennedy has been appointed data strategy director at customer relationship management agency Amaze One.

The former head of consulting at Callcredit Information Group will work across its offices in Manchester, London and Bristol.

He will lead data strategy for Amaze One with input into its sister company Occam.

His role will include sourcing, designing and packaging innovative data propositions and new revenue streams for clients.

Managing director Neil Evans said: “The new opportunities he will be identifying and developing will be a key point of difference between Amaze One and our competitors.

“Paul is also the sort of innovator and pragmatic delivery character we love. We’re looking forward to seeing his influential recommendations for clients, as well as thought leadership contributions that will help take Amaze One’s brand even further.”

Kennedy said: “Given the absolutely critical role that data now performs in marketing communications, I am looking forward to helping brands realise its full potential by enabling customer experiences that are profitable for clients.”