Busaba Thai has appointed Manc Frank to handle its first restaurant launches outside of London.

The company will open a new restaurant and bar at Manchester’s Printworks next week, followed by Busaba Liverpool next month, at Liverpool One.

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Manc Frank’s role will be to promote the company’s story and heritage through media and community engagement.

“Evolving the brand regionally to be part of the thriving hospitality scene in the North is of huge significance to us and we’re extremely excited to be bringing the Busaba experience to the North West. In a region that’s buzzing with atmosphere and culture, it made total sense for us to open the doors to our first venues outside of London here, with further expansion planned over the coming months,” explained Jason Myers, Busaba CEO.

“It was key that we worked with a PR team who not only knew the local community but also understood Busaba and could become fully immersed in the brand; which is where Manc Frank came in.”

The brand was established 15 years ago by the founder of Wagamama and Hakkasan.

“We’re growing a strong reputation for unveiling the region’s freshest venues and Busaba is the latest who wants to land in Manchester and Liverpool with a bang,” added Graeme Anthony, Manc Frank general manager.

“This is a highly competitive market place and as such creating noise and amplifying share of voice is vital – more so for such an exclusive brand name like Busaba. Like their food they have great taste in PR and we can’t wait to introduce them to the cities.”