Bella Design and Marketing is behind the new website for the Association of Show and Agricultural Organisations (ASAO).

It is the focal point for hundreds of local agricultural shows across the country.

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The Cheshire agency was appointed to redesign the site from scratch, with an in-built content management system, password-protected member’s area and an ability to search for shows.

“The ASAO’s Council had long felt that the Association’s website was in need of an overhaul,” explained Ollie Allen of the Devon County Show and the former ASAO chairman, who initiated the project.

“The old design and layout was outdated, and we wanted to improve the overall experience for web visitors. We believe that our investment in new web technologies, which includes full social media integration too, will help us to promote member organisations and events more efficiently, present our own services to the industry much more effectively, and ultimately attract new members to join us.”

More than 6m people will visit an agricultural show and the website is now responsive on desktop, mobile and tablet.