Liberty Global, the owner of All3Media, has appointed a managing director of programming.

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Bruce Mann, who will be based in Amsterdam, will oversee all central content and programming, including content investment.

He was recently the chief executive of racing network, TVN and prior to that ran XYZ for 10 years. He’s also worked at Time Warner Cable and E1 Entertainment Television.

Lime Pictures is part of All3Media, which was acquired by Liberty in a 50:50 joint venture deal with Discovery Communications. Liberty also has a 10% stake in ITV and owns Virgin Media.