Out of Home International in Salford Quays is behind an outdoor campaign for First Direct.

It has produced 48-sheet billboards as part of a major recruitment drive in Scotland.

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The platypus that starred in a recent First Direct campaign

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“Out of Home International is pleased to be coordinating this new out of home ad campaign to help First Direct with their winter recruitment push. Outdoor advertising will have a strong impact on local residents in and around Hamilton and I’m sure the bank will see some great candidates applying as a result of this eye-catching campaign,” said John Kehoe, managing director of Out of Home International’s parent company Media Agency Group.

The advertising uses the black and white theme associated with Leeds-based First Direct and has been strategically located to target people in specific areas.