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ProlificTop50integratedagenciesfinalA big welcome to the 2015 edition of the Prolific North Top 50 Integrated Agencies, the definitive list of the North’s leading advertising, marketing, integrated, sales and communications agencies.

Once again, this initiative is published in association with Better Placed and is supported by Google and Mustard Research.

The Top 50 Integrated Agencies initiative complements Prolific North’s other definitive rankings of the region’s leading PR Agencies, Digital Agencies, Top 100 BrandsProlific Northerners and Top In-house Communicators.

Unlike most agency rankings, the Prolific North ranking is wholly independent and is anchored on financial information taken from Companies House, supplemented by additional information provided by an overwhelming majority of the agencies contacted.

BetterPlacedAgencyThe ranking is predicated on a formula which examines a variety of factors including shareholder funds and/or balance sheets, turnover, pre-tax profits and headcount. Because roughly only one third of the agencies file full accounts (over £6.5m turnover), part of our agreement with companies providing confidential information is that we will not itemise or publicise their individual financials.

Agencies were not offered the option to be included or not.

This does mean that certain agencies may appear – usually – lower in the ranking than many observers might have expected but offering agencies the option to opt out rather than report on a one-off disappointing year would dilute the definitive nature of the list.

In total, we have engaged over 130 agencies and we would like to take this opportunity to thank all the agencies – whether they are included or not – for their time and attention in helping to create this unique financial snapshot of Northern marketing services excellence.

Mustard Research logo 2015.pngOnce again we would like to thank Better Placed for its support of this initiative.

Mustard Research managed and delivered the research, and we’d also like to thank the financial reporting company Fame BvD for providing a wealth of financial data to underpin the initiative. Any queries about the data used should be directed to Jo at jo.iaconianni@mustard-research.com.

And finally Google itself which is as keen as we are to see more original high quality content on the web and whose growing Manchester office looks after the North – and indeed beyond.

googleFor the third year running, McCann Manchester come out on top, ahead of WRG once again, with Sheffield agency Jaywing this year taking the third spot.

Leeds-based Intermarketing Agency climbs five places to this year’s number seven, meaning the top 10 is again a pretty even split between agencies on both sides of the Pennines.

Take a look at the full list below:

The Prolific North Top 50 Integrated Agencies 2015

# Company name North of England office locations Staff Count 2015 Key Clients 2015
1 McCann Manchester Manchester 368 Aldi, nPower, Harveys, Shire Pharmaceuticals, CrossCountry Trains, Timberland, Warner Leisure
2 WRG Manchester 129 HSBC, AstraZeneca, Peelports, HP, Shell
3 Jaywing Sheffield, Leeds 280 PepsiCo (brands include Pepsi Max, 7Up, Doritos, Walkers, Naked Fruit Juices, Mountain Dew), Castrol BP, E.ON UK, first direct and Pets at Home
4 Havas Lynx Manchester 215 Astra Zeneca, Novartis, Johnson & Johnson, Astellas, Eli Lilly & Co
5 Home Leeds 155 Jet2, B&Q, ASDA, HiFX, JD Williams Group, Mira, Interflora
6 Brass Leeds 123 GSK, Ribena, Yorkshire Building Society, Leeds Beckett University, Hammonds Furniture Ltd
7 Intermarketing Leeds 110 adidas, Bupa Global, RSA, Parkdean, Virgin Trains East Coast
8 Momentum Instore Tytherington 99 Boots, Sainsbury’s, L’Oreal, Homebase, B&Q
9 Fresh Cheadle 86 The Co-operative, Dixons Carphone, DFS, Santander, Hyundai
10 CreativeRace Leeds 170 ASDA, Greggs, DFS, Coral, Halfords
11 MB Advertising & Marketing Ltd Sheffield 68 Pentagon Motor Group, Marshall Motor Group, Robins & Day Ltd (Peugeot Motor Company), Desira Motor Group, Drive Motor Group
12 TBWA\Manchester Manchester 85 Sofaworks, Merlin Entertainments, Smyths, MBNA, rentalcars.com
13 Elmwood Leeds 64 ASDA, Ann Summers, Seven Seas
14 BJL Manchester 80 ASDA, Swinton Insurance, Ronseal, Subaru, Metrolink
15 Hangar Seven Macclesfield, Leeds 92 Asda, DFS, Alliance Boots, Britvic, John Lewis Partnership
16 Media Agency Group Manchester 50 Jelly Belly UK, Watchguard Technologies, St Pete/Clearwater, Saudia, Liverpool John Lennon Airport
17 Savvy Leeds 80 Morrisons, Adidas, Britvic, Warburtons, Kerry Food
18 Refinery Manchester 97 Magnet, The Co-operative, Manchester Arndale, JD Williams, Homebase
19 Propaganda Leeds 40 Ann Summers, The Car People, Clipper Logistics
20 SteinIAS Bollington 65 Juniper Networks, Ingredion, Trelleborg, BP Castrol, Merck
21 Principles Leeds 68 First Direct/HSBC, Halfords, McCain, Vertu, Butterkist
22 Love Creative Manchester 50 Johnnie Walker, General Mills, N Brown plc, Virgin Atlantic, Adidas
23 The Hub Leeds 43 Weber Barbecues, HSL, Strachan Furniture, Somfy, Interflora
24 Delineo Manchester 55 Aldermore Bank, Timberland, Tech Data, Gazprom Energy, Bako
25 Photolink Manchester 89 John Lewis, Regis Salons, Tesco, Very, Littlewoods, Argos, Homebase, Marks & Spencer
26 Blue Chip Manchester 28 Kellogg’s, O2, PZ Cussons
27 Live & Breathe Leeds 53 World Duty Free Group, Morrisons, Wyevale Garden Centres, Peroni, Birds Eye
28 Gecko Leeds 40 NFU Mutual, Peninsula, People’s Postcode Lottery, Eurocamp
29 Creative Marketing Services Leeds 19 Adjustamatic, Braid, NHS, Network Rail, Arcadia
30 Drummond Central Newcastle 35 Bet365, Newcastle City Council, Warmseal, Stoke City FC, DB Regio
31 Uber Sheffield 27 Topman, ebuyer.com, tombola, The Perfume Shop, Harveys Furniture, BAFTA
32 FPP Newcastle and Leeds 30 Kinder, P&G, Anchor
33 Cirrus Wilmslow 35 Redrow, Provident Financial, Network Rail, 3 (Hutchison 3G), HSBC
34 Turn Key Leeds 50 Hammerson, Accoya, BP, Cloud Nine, Johnson & Johnson,  Great Lengths
35 driven Wilmslow 23 Provident Financial Group, webuyanycar.com, Blue Diamond Almond Growers, Vimto Soft Drinks, Dr Wolff
36 Everything Different Newcastle 42 Land Securities, Carpetright, Barker & Stonehouse, L’Oreal, University of Sunderland
37 A&P Preston 48 Redrow Homes, DAF Trucks, Furness Building Society, Breville, Princes
38 MC2 Manchester 38 Deloitte, NCC Group, Mondelez International, Bright Futures Educational Trust, Krispy Kreme
39 Uniform Liverpool 42 Amtico, Linn, Canary Wharf Group, Unilever, Belling/Stoves
40 Foundry Communicaitons Altrincham 25 Merseyrail, PGL Holidays, Albermarle Bond, Kumho Tyres, Casillero del Diablo, Crawford Healthcare
41 Bluestorm Hull 27 Hopwood Hall College, Coachman Caravans, Hull City Council, Greenport, AAK, Turner Price
42 Parker Design Northwich 25 AstraZeneca, Thomson Reuters, United Utilities, Sage, Silicon Valley Bank
43 USP Creative Liverpool 24 Redrow, Unilever, Weightmans, DWF, HBF
44 One (formerly One Communications) Manchester 38 United Utilities, Hoover, Euler Hermes, Knauf Insulation, Alstom
45 Bloom Leeds 32 ITV, Sky, Virgin Delta, KPMG, Jewsons
46 Strawberry Hull 36 Beal Homes, Qwiddle, Storetec, Hugh Rice, Siemens
47 Dinosaur Manchester 23 The Co-operative Food, The Co-operative Bank, The Gym Group, Hobbycraft, Well
48 Cheetham Bell Manchester 42 Magnet, John West, Siemens, Dreams, Jersey Telecom
49 Heckford Advertising Preston 28 Nichols PLC, tomy, Lanchashire CC, Wainhomes, Sandcastle, Vanguard, Winfields Outdoors
50 Oakbase Wilmslow 26 TJ Hughes, Bunzl Group, Wincanton, BASF, Lakeland

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See our other research tables:

The Prolific North Top 50 PR Agencies

The Prolific North Top 50 Digital Agencies

The Prolific North Top 100 Brands

The Prolific Northerners Top 100

The Prolific North Top 50 In-house Communicators