Tangerine has been appointed by Comic Relief to launch and activate its 2016 Sport Relief campaign across four regions.
The win, which followed a four-way pitch, will see Manchester-based Tangerine work within the nations and regions team at Comic Relief to deliver a strategic regional campaign within the North West, Yorkshire, Lincolnshire and East Midlands.
Kate Jones, senior media manager, nations and regions at Comic Relief, said: “Tangerine’s response to the brief really stood out – throughout the pitch process their passion and enthusiasm was unrivalled alongside a clear understanding of what it takes to deliver a successful pan-regional charity campaign.
“Their portfolio of community campaigns alongside extensive sporting and charity experience made them the obvious choice for us.”
Mary Harding, consumer MD at Tangerine, added: “Tangerine has a wealth of experience working with high profile charity organisations on both a local and national level, that combined with our sporting credentials, makes this the ideal brief.”