Marketecture has been appointed by project and resource management software provider Synergist as it looks to expand in the consultancy sector.
Synergist is aiming to broaden its product offer into new markets including environmental services, industrial and general business consultancies.
MediaCityUK-based Marketecture was appointed following a competitive pitch and is working with the company to develop a brand and segmentation strategy for the new market launch, as well as driving a lead generation programme.
Synergist sales and marketing director, Nick Lane, said: “Marketecture impressed us with their strategic thinking and ability to extend this beyond the immediate brief. This enabled us to see the potential of what could be achieved in the medium term through an integrated approach.”
Marketecture, a B2B specialist, works with the likes of Reed Elsevier, The Peel Group, FT Corporate, DHL Supply Chain and dock10.
MD Michael Clark said: “As an agency that benefits immensely from using Synergist ourselves, we genuinely believe that the system can drive an efficiency revolution in the consultancy sector and recognise what a huge opportunity this is for the company to quickly grow its share in a new market.
“We are really excited about playing our part in driving awareness, generating leads and working closely with the Synergist management team to maximise this opportunity to drive future growth.”