Fourth Day PR has opened an office in the exotic location of Casablanca, in Morocco.

The new office will be managed by Quatrième Jour, the company’s Paris branch.

The specialist technology agency, which also has offices in Stockport and London, says it selected Casablanca because it is “one of the most technically advanced cities for technology in Africa”.

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The new office will support the PR activity of Moroccan organisations which are expanding into Europe, and will also serve French and UK organisations looking to raise the profile of their operations in Africa.

Cindy Mouchard (pictured above), senior PR consultant for Quatrieme Jour, will manage the project and lead the French communications. She will be supported by Flo Levy, account manager for Fourth Day in the UK, who will focus on the English communications.

It will be based at Technopark, an incubator in Casablanca.

“Over the last four years, the company has experienced rapid changes; with an office opening in Manchester, an increase in staff numbers and the launch of our content services division,” said Antoine Billon, managing director at Quatrième Jour.

“This is our first step out of Europe and I am excited and intrigued to see what Africa can bring to us and vice versa.”