Manchester’s Toast PR has beaten off competition from London agencies to win the PR brief for Market Gravity, the specialist innovation and proposition design consultancy.

Toast will work with Market Gravity to raise its profile across several B2B sectors including retail, telecoms, automotive, financial services and utilities.

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It will also target the national print and online business media to showcase the company founders and will look to secure thought-leadership pieces on corporate innovation.

Market Gravity is based in London and has offices in Edinburgh and New York with plans for additional UK regional offices in the New Year.

Julia Mitchell (pictured above), Toast MD, said: “This is a significant client win for Toast and we are delighted to be working with such a forward-thinking, pioneering organisation. Innovation and corporate entrepreneurship are fascinating subjects and we’re looking forward to raising the profile of the Market Gravity brand in the corporate world.”

Fiona Elkins, senior marketing manager at Market Gravity, added: “Toast PR impressed us with its credentials in the B2B sector, knowledge of the media, understanding of our proposition and enthusiasm for our company’s offering. We’re looking forward to working together to drive awareness of Market Gravity within our key target sectors.”