Fashion retailer Joules has handed a digital brief to online retailing specialist Summit.

The East Yorkshire agency will work with Joules to drive digital marketing performance with the aim of boosting sales across each of the retailer’s product lines.

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Summit says it will use its in-house platform, Forecaster, to optimise paid search and SEO activity.

The activity will be specifically aimed at a demographic aged between 26 and 55 and living across the UK, Germany and the US.

Ralph Percival, director of direct at Joules, said: “Summit is the best partner for us as we look to achieve our ambitions, being uniquely positioned with impressive digital capabilities and retail experience, and a strong international track record.”

Hedley Aylott, CEO of Summit, added: “Joules has ambitious plans for growth and we are confident that we can help them to achieve their goals and impact on profitability. Summit is passionate about helping retailers transform their commercial performance using digital commerce and we are well positioned to do so using our online retail experience and sophisticated technology.”