A former senior audience planner at the BBC has moved to Denmark to take a similar role at the headquarters of Lego.

Steve Grace

Steve Grace

Steve Grace has been appointed a senior strategic planner at the toy company’s original base in Billund.

He was previously a senior audience planner for the BBC in Salford, first with Future Media and then Children’s.

Previously, Grace worked as commercial director at Manchester agency MagneticNorth, and has also worked at MediaCom, Carat and McCann Erickson, as well as a different role at the BBC.