Glossop-based agency Fig Creative has been appointed by Healthy Step as its marketing partner for a new range of insole products, Nine to Five.

Fig will launch the new range with an integrated multichannel campaign to target consumers in a bid to raise brand awareness and bolster Healthy Step’s position in the consumer insole marketplace.

Fig has already undertaken a comprehensive rebrand and packaging design for the product and is preparing a consumer PR campaign for Nine to Five Heels.

Helen Duncan, managing director at Fig Creative, said: “From the initial market research to the creative branding, strategy, digital marketing and beyond we’re absolutely thrilled to be part of something incredibly exciting for Healthy Step as it seeks to penetrate this highly competitive market.”